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4G SERVICES – MARKET OPPORTUNITIES AND IMPLICATIONS

1X, 3G, 3G vs 4G., 4G coverage, 4G Tariff, Best Mobile Services, Data Services, Download Speeds, Emerging Technologies, EVDO, Handset conversion, MBPS, Mobile Device, Mobile Television, ROI, Smartphone, Streaming media, Why 4G, WiFi

via 4G SERVICES – MARKET OPPORTUNITIES AND IMPLICATIONS.

Is 4G for me?

Is 4G for me?                                                                                                         

Hope you read our earlier 2 blogs (1. 4G services – market opportunities and implications     2. As a small medium business why should I blog?   ROI Rationale), asked questions from us (and got proper replies), shared 4G blogs with your friends and family. From the comments and questions on our earlier 2 blogs and through the analysis of multi various social feeds e gather that the most important question in the minds of various voice and data users is: is 4G for me? Do I go ahead and use G over 2G, 1X, EVDO, 3G, etc? To answer this question you can go through our 3rd blog. We assume you have already used various voice and data services for over 1 year period.

  1. Understand who you are, what are your needs etc. For this please identify at least 2 other persons who know you well and who have also been using voice and data services for at least 1 year. With their help try to write down your own persona, the way you are likely to be most of the times. It will be primarily your own thoughts, words and descriptions aided by at least 2 more your close persons. Be as honest as possible and take maximum of 200 words to write your persona.

We have enclosed 2 personas for you and your chosen persons’ kind reference.

  1. Consider what is your budget; at monthly and yearly level. Just put a monthly and yearly figure you are comfortable with. This will give an idea whether the 4G services are really comfortable for you.
  1. Ask more questions from us after completing steps 1&2 or fill out 4G ownership questionnaire which is downloadable from our website. Fill up the questionnaire, either do self test or send the filled up questionnaire to us and we will revert with your persona/profile in 2 working days. You can ask your chosen friends and family to follow same process.
  1. We are keen that you choose 4G services wisely and properly. You should have the ‘Aha’ and ‘Wow’ moments from 4G choice.
  1. Still have a question or suggestion? Do write your comments here and we will be happy to get an answer from us or the community of this blog on 4G services.
  1. We promise to reward best 100 questions, suggestions, comments or answers through a special mobile app which you can download on the device of your choice. This selection will be done by the number of likes and net of positive/negative remarks on each one of your posts by the blog community members. Since there has to be a final authority on the selection, we take the responsibility for the same. In future through a designated panel from this community such final selections could be moderated but as you imagine that has to be after some time with information to you at this forum.
  1. Now you can go ahead and decide “Is 4G for me?” and take the listed steps in this blog.

Attachments

Two Developed Persona

1. Sheela is an entrepreneur. She has started her own modern retail outlets which keep various general household products. She has competition from other nearby retail outlets. She along with other outlets caters to a micro market having population of 150,000.

Sheela has 2 kids, her husband is a consultant and travels a lot. Her husband’s parents also live with them. Sheela’s parents live 200 km. away. Her father is a successful businessman. She did her Masters in biotechnology. After that she worked for 5 years and then she started her own company for distribution and retail. She is 35 year old, very religious and social in attitude. She has a team of about 1150 people and she tries to manage this team as a family. She has 3G services for her own use and CDMA services for her office, staff and business. She has a website and participates in social media. She has been approached by various retailers to start an ecommerce venture which will need secure, modern and contemporary service like 4G.

Sheela is now better off and in last 2 years she has been earning 200k dollars annual income and her husband has consistent income of about 40k dollars annual income for last 10 years. Sheela is a risk taker and always wants best service from her vendors. She has excellent understanding of B2B , B2C and C2C websites. She is fond of Apple and Nokia brands. Lately she has been using Android a lot and likes the new applications of Android very fascinating.

 

2.Tapan is a middle level working professional in a big technology company which deals in B2B and B2C both.

Tapan is 36 year old, Masters in Electronics Engineering and MBA in Marketing. He was in Malaysia and Singapore for 5 years. He has been recently transferred to India to look after a new business in financial services. He is married. His wife is a housewife and they have one school going son. His wife is a vegetarian and he is not. Normally they eat out and their best meal is dinner which they try to take together outside.

Tapan travels 50 km. every day for work and has lot of friends and family in India and outside. He is considered a very strong technology person in his friend as well as professional circle. He normally goes in to depth of issues and his views are based on logic. When he gives his opinion people take that seriously.

Tapan blogs extensively on varied subjects.  He has above average understanding of web and frequently uses various sites.He also participates in religious functions though his wife is not very religion minded. As a family they are approachable and travel a lot for social as well as professional services. He makes 75k dollars per annum.

Tapan is always looking out for new brands and monitors the evolution of a new brand closely He is fond of Sony and Toyota as these brands are popular across many nations.

As a small medium business why should I blog? ROI Rationale.

ROI Actions for Blogging
ROI Actions for Blogging

As a small medium business why should I blog?   ROI Rationale.

You have a valid question. More so when you have 4G, great smart phones and latest tablets. You have been using voice and data for years and have been rightly wondering to use blog or not. You have concerns regarding ROI from blogging.

Cost of Blogging:

What is the cost of blogging effort?

3 Components of Cost

  • Technology (Hardware/Software) (Hosting, domain renewal, software-per year say 400 USD)
  • Time (writing, editing, replying to mails after the blog. Hours x per hour cost(50 USD) 252 hours x 4 weeks x 12 months x 50 USD per hour = 60,000 USD or whatever)
  • Opportunity Cost (If I don’t blog, what do I do, and use of resources is what? How valued? or being paid for the time saved due to not blogging by doing something else: If it is more than 60,000 USD you can add the differential to total cost because either we should take cost of time or opportunity and delta in case the opportunity cost is higher)

Benefits (ROI) from Blogging

4 values to be considered:

1. Comparative Value: The value f asset created through Blogs. A number of tools help here: Simply Google blog worth or blog value; and get tools that user either uses in bound links or number of visitors, blog growth, feed subscribers and so on, to compute comparative value of blogs.

2. Direct Value: Make money off your blog through AdSense or other services to display alongside your blog or maintain a job board, place ads in their feeds, find related business, gain referral or recommendations etc.

3. Non Traditional value: Blog facilitates customer/stakeholder evangelism. This medium is unique and can be leveraged e.g. not using traditional PR etc, saving on direct ads, etc.

4. Unquantifiable value: On the blog email address, phone number etc are mentioned. Many people may write and can start a new relationship which was not possible otherwise. It can turn into happiness, joy, satisfaction of business which was not otherwise likely.

In nutshell, through business blogs 6 business metrics can be achieved.

a) Raw author contribution

b) Audience Growth

c) Conversation Rate

d) Citation/Ripple index

e) Costs

f) Benefits

As long as the costs are less than benefits and joy/happiness more than pain, the ROI of blogging is positive. By putting exact values one can calculate ROI = {(Profit -Cost)/Cost} X 100

Costs and benefits are already explained. The other 4 metrics are explained hereunder:

1. Raw author contributions or do I deserve to be successful?

Posts per month = # of posts / # of months

Content created = # of words in a post / # of posts

It can be calculated in WordPress by downloading relevant plug-in or use Joost’s plug-in if there are more than 1 author on the blog site.

2) Holistic audience growth or is anyone reading my content? This can be calculated from the RSS feeds sign up by the readers, then tools like FeedBurner can compute offsite audience growth (RSS subscribers).

3) Conversation ratio or are we having a conversation?

Conversation rate = # of visitor comments/# of posts. One can also look into positive, negative, neutral conversation as well as net promoter score, etc. One can also apply detailed text and sentiment analytics for digging deeper values.

4) Citations and Ripple Index or Are people talking about my blog/me/my company? Am I causing any ripple?

Citation metrics

Technorati Authority (the number of unique blogs that link to your blog in last 6 months)

Tweet Citations (A measure of how many people tweet about your post)

Authority of blog will measure the number of blogs that have discussed something related to your blog and linked back to you.

Tweettheme helps to compute ripple caused by tweets of people who have link to an individual post, talked about it and passed it on to others.

The other benefits are the cross connection of various SM efforts where integrated marketing helps better. In this connection Blogs bring in value like diamond in the crown, the value which is brought in by an effective blogs increases the sum total of total value and effectiveness. Blogs add gross value in a way which makes all other Social Media and even traditional media become more effective as well as rewarding.

Conclusion 

  • Blogging is the central tool and the hub of your digital media marketing plan. The way you are responsible for your small medium business, same way your blog will take care of deeper questions while leading your own digital media marketing efforts. Blag can easily connect with your Social Media channels like Facebook, LinkedIn, Pinterest, Twitter, Email etc.
  • Blog will provide you a superb opportunity to improve your search engine optimization ranking, will work as a hub to the spokes of social media and digital marketing efforts. Blog will give you an opportunity to engage with your stakeholders in an interactive way.

Do write your comments about the usefulness of blogs in your business, forward this blog to your friends and family.

So long, till we interact again.

4G SERVICES – MARKET OPPORTUNITIES AND IMPLICATIONS

 

4G Ultra Fast4G Evolution

 

4G SERVICES – MARKET OPPORTUNITIES AND IMPLICATIONS

You have a genuine question: Why should I use 4G? You have been using voice and data services over many years now.

The benefits of 4G services and products will enable a greater range of services and use – cases. Next generation of networks will lead to the emergence of a diverse range of eco-systems that better support the various players via new business models servicing a wide range of segments, customers and uses.

Digging a little deeper, the rationale behind super 4G services are faster throughput, lower latency and lower costs per Mbps. You will see improvement in 2 areas: (1) delivering existing services better and faster, (2) delivering new services that satisfy needs not met so far. The question to be more fully addressed is how will subscribers truly benefit from the technology of great and are  carrier’s in best position to actually support and introduce the services. In the near term, it will be important to understand where 4G offers improvements over 3G etc and why that might matter to existing customers of internet, data products, smart phones, 3G etc. This question needs to be answered.

We believe there are 5 major areas of impact resulting from 4G that need to be expected to better answer this question: (1) technology performance, (2) new mobile applications enablement, (3) addressable device expansion, (4) differentiated customer experience and (5) business models significance and evolution from the view point of consumers.

From here you can either go to conclusions at the end of the blog directly or you can go through the elaboration of aforementioned 5 areas. This will depend on your inclination and time available.

  1. Technology performance improvement: 4G technologies offer at least 2x more efficient use of spectrum, higher max speed, and improved support for real-time applications. 4G integrates with the current/past layers well and 4G is being developed very seriously in such countries like USA which have taken long term position on 4G. They have also committed resources and have commenced deployment in a very committed fashion. So 4G adoption makes immediate as well as near term sense.
  2. New mobile application enablement: Enables new mobile applications (like tele-presence) and enhances existing ones (streaming music, smart home monitoring, digital storage, etc). Services like streaming video, gaming and specialised applications such as interactive learning and connected cars to game most from the 4G technology deployment.

Therefore, it is necessary to have a very close look at these services and applications               that are expected to be fully enabled by 4G services.

3. Addressable device expansion: Heavy data uses will be greatly enabled by 4G. The                   increasingly open eco-system, enabled by 4G, presents challenging opportunities as               3rd parties develop applications and customization looks to meet user needs.                             Devices are becoming highly configurable through open standards and more                              specialised devices – networks, tablets, eReaders, etc are entering the markets.

We will do micro segmentation based device roadmap to support adoption of                              converged mobile devices and applications.

4. Differentiated customer experience: We do know that consumer expectations                      around price points are resetting with mounting expectations to pay “a little for a                      little” which challenges the current pricing and monetization approaches.

We also believe that customers are expecting more bundling of services in to a                          “solution” that supports the way customers live. This will facilitate most likely uses of             4G and help building an important size and shape of 4G services centric eco-system.

5. Business model evolutions: There are critical problems with prevailing prices and               payment practices. We are considering options wherein we move towards tiered                       pricing based on typical factors such as speed, time and quality of service.

Another potential service model is bandwidth on demand and the correlated pricing              approach to charge premium pricing for these burst requests. This will prove                               beneficial to planned high bandwidth consuming levels such as streaming videos or               mobile TV.

Given what we know today, 4G will require expansion of payment models to include to            favour lower upfront costs (subscriptions, one time purchases, ad-based, freemium             and per-use).  Clearly new 4G service use cases and eco-system arrangements which               lead to the important question of who will generate the bill and how will the revenues           be shared.

We are in a position to provide solutions which are research based and best in class               suiting the requirement of targeted micro segments. Social Media and                                             Telecommunication analytics combined with big data and predictive analytics enable             hitherto unheard actionable insights.

CONCLUSION

The real story around 4G services are the inherent business improvements which bring unprecedented and lasting benefits to the customers. 4G will enable delivering new applications via unique partnership portals, supported by intelligent systems and controls that have cross-platform operability.

After this blog you can now ask better and more questions. You can also spread the word about 4G by sharing the blogs with your friends, family and partners. You can share your solutions or apprehensions, your comments, your suggestions or pose questions right at this forum.  You are technology savvy and intelligent customer and can help in proper development, deployment and adoption of 4G services.